01 / 05Founder
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Product Lead · Founder
Taletoons AI
A revenue-generating personalized story platform I led from customer insight to scalable operations across three markets.
KEEEL32.0853° N
34.7818° E
34.7818° E
Product founder · Designer · ManagerNatalie Joubran
Turning complexityinto productdirection.
I lead products from ambiguous opportunity to focused strategy, shipped experience, and measurable learning, with the ownership of a founder and the craft of a designer.
01 The current
Product leadership.
Founder ownership.
Design fluency.
Keeel is where customer insight, business goals, and execution become one clear product direction.
I connect the problem, the people, and the plan, then help cross-functional teams turn direction into evidence.
02 Selected product work
Decisions.
Systems. Outcomes.
Case studies showing how I discover opportunities, prioritize scope, align collaborators, shape experiences, and learn from real signals.
02 / 05UX / UI
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Product Discovery · UX/UI
ONCO Medical SaaS
A research-led medical SaaS concept shaped through clinician interviews, MVP prioritization, prototyping, and testing.
03 / 05Product / PM
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Product Consulting · UX/UI
Freelance Work
How I helped 20+ businesses move from little or no online presence to focused digital services and systems.
04 / 05Product / PM
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Lead Product Designer · Product Growth
SocialKit LTD.
How I helped research, launch, and grow a portfolio of 25+ AI consumer apps alongside the CEO.
05 / 05UX / UI
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UX/UI Student Project · Product Concept
Sirkiletta
A research-led mobile concept that turns decision fatigue into a playful, shared way to discover what to do next.
03 Product experiments
Small bets.
Fast learning.
The lab is where I turn assumptions into prototypes, test emerging technology, and find useful signals before committing to a larger build.
01 / Hand trackingOrganize Your MindA pinch-and-place coordination prototype designed around hand movement and occupational therapy.View experiment ↗
02 / Emotional dataInner SignalAn exploration that translates written feelings into a visual map of the mind.View experiment ↗ 2 experiments in the Lab
04 AI creative experiments
Moving-image
explorations.
Short-form AI films exploring motion, identity, material, and storytelling through creative direction and visual experimentation.
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