Lead Product Designer · AI consumer appsApp Store portfolio
Turning AI ideas into products people downloaded and paid for.
At SocialKit LTD., I worked alongside the CEO every day to research, shape, launch, and grow a portfolio of more than 25 consumer apps across AI creation, beauty, media editing, and emerging experiences.
My roleLead Product Designer · Product Discovery
Operating modelDaily collaboration with the CEO
ScopeResearch · UX/UI · Growth · App Store
Selected product portfolioAI music · Video creation · Spatial AI · Monetization
01 / Portfolio evidence
25+Consumer apps built
$100KMRR portfolio milestone
20%Purchase lift in a paywall experiment
DailyCEO product collaboration
The revenue figure describes a portfolio milestone at SocialKit, not the performance of every app shown. Product examples are selected from a broader body of shipped work.
02 / Beyond the design role
I did not wait for a finished brief. I helped find the product.
SocialKit operated at founder speed. Ideas moved quickly from market signal to product concept, App Store launch, and live learning. Working directly with the CEO meant I participated in the decisions before an interface existed.
I researched markets and users, mapped competing products, clarified value propositions, shaped MVP flows, created the experience and visual language, tested monetization, and produced the App Store assets that introduced each product to customers.
03 / The product loop
Research. Build. Launch. Measure. Repeat.
With a portfolio this broad, the advantage was not one perfect process. It was a disciplined loop that helped us learn quickly without losing sight of product quality.
01Find the signalTrend, category, competitor, user behavior, and unmet need research02Define the wedgeAudience, core promise, differentiated experience, and MVP scope03Make it realUser flows, interaction, visual system, prototype, and edge cases04Launch the storyApp icon, screenshots, preview video, positioning, and promotional content05Learn from behaviorA/B tests, paywall response, conversion friction, feedback, and iteration
04 / Discovery and product strategy
Fast did not mean guessing.
Before committing to a concept, I used market research to understand category demand, established patterns, competitor positioning, pricing models, and where a simpler or more focused experience could win.
User research and behavioral evidence then shaped onboarding, creation flows, feature hierarchy, and monetization. The goal was not to add every possible AI capability. It was to make the first moment of value obvious enough that a new user would continue.
Market
Is there demand?
Category movement, search behavior, competitor offers, reviews, and product gaps.
User
What is the job?
Motivation, current workarounds, moments of friction, and language customers understand.
Business
Can it sustain growth?
Acquisition promise, activation moment, monetization logic, and portfolio fit.
05 / Monetization experiment
Designing for revenue without ignoring trust.
One experiment focused on users who reached the paywall but hesitated. We tested a layered offer sequence that reframed value and introduced time-bound alternatives.
+20%
Increase in purchases
Compared with the previous average, with no observed negative impact on short-term retention. This showed how pricing presentation, value communication, and timing could materially change product performance.
06 / App Store go-to-market
The product experience started before download.
I designed app icons, screenshots, preview videos, and marketing graphics as part of the product system. These assets had to explain the value quickly, compete in a crowded category, and set an expectation the in-app experience could actually fulfill.
This work taught me to connect product positioning, acquisition, onboarding, and retention as one journey rather than separate design tasks.
The selected work spans generation, editing, immersive computing, and creator tools, each requiring a different mental model while sharing the same need for immediate value.
Scene AI · Spatial generationAI Music · Guided creationReelStudio · Advanced mobile editingReel Templates · Fast creator workflow
08 / Cross-functional product leadership
Close to the CEO. Close to the customer. Close to delivery.
Turned open-ended ideas into testable productsI helped define the audience, promise, scope, and experience before moving into detailed design.
Balanced speed with a coherent user journeyRapid launches still required clear onboarding, predictable interactions, and a focused first-value moment.
Connected product and growth decisionsResearch, UX, monetization, App Store positioning, and promotional content were treated as one system.
Used live signals to improve the productA/B tests and user behavior replaced internal preference with evidence wherever possible.
09 / What I learned
Ideas become products through decisions.
SocialKit taught me that shipping is not the end of design. It is the beginning of product evidence.
Portfolio thinkingEvaluate ideas as bets with different audiences, costs, risks, and learning value.Commercial fluencyUnderstand how activation, paywalls, positioning, and retention shape the viability of an experience.Executive partnershipCommunicate tradeoffs clearly and move between vision, detail, and delivery every day.Product ownershipStay accountable for what happens after the screen is designed and the app is released.
Role outcome
From lead designer to full-product thinker.
A high-velocity environment where research, product strategy, UX, growth, and commercial outcomes met every day.
KEEEL
